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Brand and branding opportunity and brand responsibility in a disturbed market

How to manage a brand crisis? DON'T

Branding games and stakes in politics

Rahul Gandhi proves; and, proves a few unwritten tenets of branding

Kheencho, Kheencho

Classic case of negative cross branding




Air India

Kingfisher - a popular beer brand in India, nothing else

The Ghost Prevails
Bottling Vanishing Business
The Attribute - Unwise
Zapak -- the new slang
Mating Kingfisher
The (Brand) is within brackets
Your Brand. Their Underwear
Misplaced Convictions
Living Under the Shadow
Kingfisher Airlines. Cropping Feathers?
Branding Life Insurance



List of Articles  |  Excerpts