Creating Potential 


Creating Potential  |  Imperatives  |  Strategies    

Demand Drives  |  Innovations  |  Research & Tools    



Innovation is something new that is useful, interesting and appreciable. Innovations; deliver greater value to consumers, create interest, drive word of mouth communications and therefore are exceptionally powerful in building brand equity.


For all businesses, real innovation opportunities invariably exist in the products. It is about enhancing their utility values to the consumers. While high value innovations which are technical in nature call for persistent research minor innovations which are incremental on value can be evolved through structured thinking, not just about products but on all operations and tasks particularly promotions and of course by any and all the staff of the company.


Incremental innovations collectively create brand value and the ability and the culture to work with innovations can even be established as a superior brand attribute which can serve as a dominant competition strategy as well.


(Innovation research tools evolved and practiced by me are adoptable to any business and cover all the functions. Check - Innovation Consulting @   


enhancing PUQ with product innovations   

harvesting multiple innovations   

researching major innovations