encompass a whole lot of tasks involved in creating, enhancing and using
brand equity in competitively growing the business. Decisions on operations
across functions more particularly promotion and communication programs can
prove ineffective or even negative unless they are in tune with the value
constructs of the brand.
decisions sound easy and convincing but on second thought cause confusion
and raise doubts. Conventional beliefs on brand management have been
increasingly failing decisions. Branding prudence in the present highly
complex and competitive scenario calls for superior techniques for creation,
assimilation and using brand values. The depth of understanding and the
attitude needed is altogether different.
Branding mistakes can in
fact turn very expensive. A branding mistake causes a twin impact. It cuts
the revenues as well as the brand equity and it would do so more harshly if
it is about the fundamentals of it. And the fact is; seemingly simple
mistakes cost more.
Any Brand; Any Issue
I offer decision
Validation consulting on any branding issue irrespective of the industry
category or the size of the business.
It could be about primary
branding, value factors, strategies, promotion programs etc. Brand
consulting modules linked on the left help articulate question on branding
A decision validation
query is taken up for consulting only over mails and phone.
It must be initiated
through a mail with the query. It may be initiated by the MD/CEO/CMO of
Consulting happens through
exchange of mails and discussions over phone and eventually results in a
branding logic document - which evaluates the decision with substantiated logic.
Once formally accepted, advice takes only as
much time the client would take to provide info and clarifications I may
seek. Advice on larger issues on branding take as much more time as the
client may take to provide detailed information and are necessarily
concluded with personal meetings.
However, by policy, all advisory engagements
are necessarily done and settled within 3 weeks.