Innovation Scratch Book


ISB  |  Think Paradigm  |  IOM       

Process  |  Valuation  |  Research     

  Benefit Potential  

Competitive Products


Competitive Advantage


Higher Revenue and Profitability potential


Product opportunities: a) Specific inputs for enhancement of user values across current products, b) New product opportunities with research directions.


Marketing opportunities: a) strategy innovations, b) incremental innovations across marketing functions, c) Zap ‘em all programs, d) branding innovations, e) Swing-along program – a hard chance, f) channel management innovations, g) communication innovations.


Production opportunities: a) innovations that enhance cost efficiency, b) innovations that enhance product quality.


Operations & Resource management: HR and Funding.






Benefit Potential  |  Imperatives  |  ISB for your Company