Branding Logic @ Management Institutes
Branding Logic is a concise teaching module about practical branding. It is developed on the basis of the structure of my consulting practice. It discusses branding with unconventional approach, diverse perspectives and with contemporary case studies.
As an academic discourse, Branding Logic provides management students with practical knowledge and a whole set of stimulating fresh perspectives. It serves as a useful value addition in a MBA course. With practical worksheets and assignments it is interesting brainwork for students.
It is conducted over 3 sessions of 3 hours each, spread over 3 weeks.