For a Facility Management Company.
One; with people
who are privileged, literate and quite affluent - and who need
services, a variety of them, to augment their level of comfort and
convenience. The other, with those who are; unsure, insecure and
deprived - and who badly need to earn for today and get over the
fear of insecurity of tomorrow. Quite intriguingly, we have found
ourselves in a business that is about meeting a twin but vastly
divergent set of needs; i.e. wishful
needs and the dire needs.
purpose in the larger social objective we have chosen to focus on
meeting the dire needs of the vast set of people; of as many as we
can, as best as we can. And, as a means to accomplish that
objective progressively we develop and aggressively sell a range
of services that fulfill the ‘wishful needs’ of the affluent.
To facilitate a
large number of underprivileged people to attain ‘secure
livelihood’ by providing secure and progressive employment in the
service sector we operate in. And, to pursue the chosen purpose in
progressively accomplishing the objective in terms grater numbers
- of people thus employed. As a policy, we measure our
performance, not by the surplus we make in the process, but by the
number of people we have on our rolls and the standard of their
In gist, we hope
to positively impact the lower class of our society the way the
software evolution has impacted the vast middle class of our
For a personal
care Tissue paper manufacturing company
In keeping our pledge on
sustainability issues, we believe, it is our responsibility to
curb consumer practice that waste valuable paper - of all kinds -
even as we promote need based usage of tissue paper products.
Apart from our active involvement in industry initiatives on
sustainability issues, we choose to focus our efforts in causing
consumer awareness on the need for concern in the use of paper and
the ways in which they can individually ensure sustainability.
We believe, paper - which is largely
made from trees which provide the life essence for the life on
earth, is being rather recklessly used - contributing directly to
the alarming rate of depletion of trees.
We believe, the need to act towards
bridging the huge shortfall from sustainability levels both on
account of ecology and resource is very urgent. We believe, the
ideal approach is to put greater thrust on resource renewal duly
supplemented with judicious consumption - - which puts the
responsibility to act - vastly with the consumers.
We intend to work on initiatives
that would create awareness about the alarming situation and
develop structured social programs that would facilitate consumers
- individually as also collectively - help contribute towards
perpetual regeneration of life giving trees and plants.
product company in the education sector.
While we look at a large canvas of
knowledge areas and people segments, we work with clear focus -
tuned; to the needs, chosen purpose and the larger objectives. Our
priority is fixed to create products for the children who bear the
arduous task of learning ever enlarging knowledge sets. We want to
make learning very easy and joyful for the young and the evolving
brains. We wish to adopt the learning concepts to the older ones
as well - to keep them agile with knowledge that’s not just
relevant but very much needed too.