| Branding Logic | Hard Marketing Logic |

| CSR Logic for Corporate India | Adve Advice for Govt of India
......................................................................................

Branding Logic

Brand and branding opportunity and brand responsibility in a disturbed market

How to manage a brand crisis? DON'T

Branding games and stakes in politics

Rahul Gandhi proves; and, proves a few unwritten tenets of branding

Kheencho, Kheencho

Classic case of negative cross branding

ET tu Infosys

Fastrack

Havells

Air India

Kingfisher - a popular beer brand in India, nothing else

The Ghost Prevails

Bottling Vanishing Business

The Attribute - Unwise

Zapak -- the new slang

Mating Kingfisher

The (Brand) is within brackets

Your Brand. Their Underwear

Misplaced Convictions

Living Under the Shadow

Kingfisher Airlines. Cropping Feathers?

Branding Life Insurance



Hard Marketing Logic

Govt's oil companies can make good with the wrong idea - with an innovation !

Arvind, I am a little tensed

The high cost of low associated infrastructure

nano notes ...



CSR Logic for Corporate India

Is the Civil Aviation minister complaining?

Social cost of flying Air India

Sense and essence of CSR

The government is not quite right. Choose to explain - I

Helping the rich with cash

Brunt of Service Tax



Adve Advice for Govt of India

Won't the public sector banks make lessons from their NPAs and make them public?

Six innovations govt's banks (govt) would shy to try

Isn't the Ministry of Civil Aviation guilty? SpiceJet turns the question serious

In support of PMJDY

Citizens' 'Fuel Capital' - a new approach