Healthcare research & innovations

Healthcare is among the chosen sectors for sustained research at adve-advice. High and rising hospitalization costs, accessibility concerns in small towns and low commitment to disease prevention methods make the sector fertile to research out innovations in finding good solutions.

Professional teams (Connected Brains) at adve-advice intensely research by the following innovation-seeking conceptual research-phrases coined for the purpose;

Therapeutic knowledge
Therapeutic protocol
Therapeutic foods

Service delivery effectiveness and operation efficiencies of business organizations in the healthcare sector such as; hospitals, specialty clinics, labs and the likes too hold scope for innovation-thinking and the effort can lead to breakthrough solutions with the potential to yield exceptional customer benefits and superior competitive advantage in business.

Reinventing and promoting health insurance is apparently a rich topic for innovation-thinking. In the maze of hard-to-understand products the innovation challenge is to simplify.

Knowledge critical ventures can thrive only with competitive excellence with knowledge. Management strategy, marketing and branding advisory from adve-advice for organizations in the healthcare sector such as hospitals, etc. is essentially about upgrading excellence of service and being necessarily innovative in approach and is imparted at the board / managing director level.

Healthcare research at adve-advice is a developing project hence expect additions in the Innovation Opportunities Map and the research inputs provided here below.

Adve Srinivasa Bhat

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Invitations

(Not linked yet)

Hospitals Chain brand / Large hospitals

Thought Leadership on healthcare
Pre-onset / Diabetes
Keephopes
Research Partners / thinktales

Health Insurance Company

Product innovations research
Thought Leadership on health Insurance

Pharmaceutical Company

Physician connect partners

Popular FMCG brands

Simple Research Questions

Hospitals
Should big hospitals chain brands (allowed to) buy big hospitals chain brands?
Are there distinct consumer advantages?
What questions does it raise on governance and policy on healthcare infra?
Should big hospitals chain brands buy big hospitals chain brands?
Are there corporate money or management efficiency advantages?
What are the likely disadvantages?
How can a big hospital / hospitals chain leverage active research in healthcare space in charging-up its brand value for competitive advantage?
What are the research topics that are potential to yield brand advantage?

Can a mid-size or even small but smartly run stand-alone hospital do that?
How can it convert surplus brand advantage into cash?

Can certain research programs yield immediate and resounding benefits from incidental brand promotion keeping the larger research benefits intact?
How to significantly augment hospital services to foreign (international) patients?

Is the current practice of seeking international patients by corporate hospital chains impacting pricing to the detriment of Indian patients?
Aren’t hospitals ignoring to take note of new and critical patient data on ailments in the absence of a larger system to derive critical import from them?

Is the absence of a larger networked system to inculcate such research or data aggregation process missing to prompt that practice?


Health Insurance

COVID19 presented the need & opportunity to spread the risk of medical expenses very thin among citizens.

Did health insurance Cos shy away from the responsibility & the opportunity?

Health insurance is sold-hard and bought passively.

What keeps it thus?
Consumer ignorance | Deficient product design | Amateur marketing thinking
Some exceptional INSIGHTS are critical to evolve and promote health insurance.

Which businesses in the healthcare / risk management sector can research-out enabling thoughts in claiming thought leadership and thereby derive strategic brand advantages as well?

Public / Pvt limited Companies offer employees group health insurance benefits and may even recover in part or full as deduction from salary towards premium.

What are the legal, corporate social responsibility and corporate governance implications should the company fail to pay the premium, whatever the reason?

Who are all and how are they severally responsible?

Insights

(await posting)

Connected Brains

‘Connected Brains’ refers to Innovation Research teams working on exceptional innovation projects at adve-advice.

‘Connected Brain’ is a person;

with the urge to challenge the very expert knowledge he / she has learnt,
with a mind that belittles research;
with the habit to think beyond the normal, and
with an attitude that says ‘possible’ to seemingly impossible challenges.

Open Invitation to be part of the healthcare research teams at adve-advice.
(await posting)