COVID19 ‘+ve distress businesses’ ; should take particular care in avoiding slipping into ‘-ve distress’ zone

COVID19 ‘+ve distress businesses;

Should not;

: look out for sales without strategies;
: venture into new market segments;

Should;

: strive to settle issues of distress;
: communicate competitively with the current clientele ;
: consolidate / strengthen their presence in the markets they serve;

Isn’t it good to be in COVID19 ‘+ve distress’ business?

Not quite;

unless the organization/brand is fit to work with the positive situation,
unless the promoters are willing to take next steps quickly

A few businesses would miss to make good / lose out to competition owing to COVID19 + ve business distress - being unable to manage – aplenty.

NOTE

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