| Branding Logic | Hard Marketing Logic |
| CSR Logic for Corporate India | Adve Advice for Govt of India
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Branding Logic
Brand and branding opportunity and brand responsibility in a disturbed market
How to manage a brand crisis? DON'T
Branding games and stakes in politics
Rahul Gandhi proves; and, proves a few unwritten tenets of branding
Kheencho, Kheencho
Classic case of negative cross branding
ET tu Infosys
Fastrack
Havells
Air India
Kingfisher - a popular beer brand in India, nothing else
The Ghost Prevails
Bottling Vanishing Business
The Attribute - Unwise
Zapak -- the new slang
Mating Kingfisher
The (Brand) is within brackets
Your Brand. Their Underwear
Misplaced Convictions
Living Under the Shadow
Kingfisher Airlines. Cropping Feathers?
Branding Life Insurance
Hard Marketing Logic
Govt's oil companies can make good with the wrong idea - with an innovation !
Arvind, I am a little tensed
The high cost of low associated infrastructure
nano notes ...
CSR Logic for Corporate India
Is the Civil Aviation minister complaining?
Social cost of flying Air India
Sense and essence of CSR
The government is not quite right. Choose to explain - I
Helping the rich with cash
Brunt of Service Tax
Adve Advice for Govt of India
International hospital. The EOU tag for hospitals!
Won't the public sector banks make lessons from their NPAs and make them public?
Six innovations govt's banks (govt) would shy to try
Isn't the Ministry of Civil Aviation guilty? SpiceJet turns the question serious
In support of PMJDY
Citizens' 'Fuel Capital' - a new approach
