Leadership Strategies | INVITATIONS

While I work mostly with innovation projects and with assignments to inculcate branding excellence I do closely associate with a few objectively chosen companies irrespective of the sector in providing support with LEADERSHIP STRATEGIES that are essentially crafted with research critical innovations and innovative approach.

Such engagements arise from my work and research and through a process of *feasibility assessment in ensuring good fit of the beneficiary company. Foremost among the qualifying factors is intrinsic potential of the CEO (Managing Director) regardless of size or competition equations. Leadership strategy consulting is provided over extended engagement but limited to 6 quarters** demanding fast paced thinking, professional approach and an intense sense of social concern.

(*feasibility criteria – read below: 'Feasibility of working with leadership Strategies')

(** businesses/brands which cannot be reset to work with leadership strategies within 6 quarters owing to restrictive flaws in the management beliefs are unlikely to be fit for major transformation)

Growing business with mature leadership Strategies

Industry or business sector leadership is not necessarily about business volume. The capitalistic aspiration to amass volume is a crude and insensitive perspective. Working with leadership strategies is all about conducting business with insightful thoughts and smart actions – significantly superior than what the competitors are capable of that recognition for the brand as such is perceived not just by the customers / consumers but even by the competitors. For companies, relatively much smaller, in any sector, leadership strategies can collectively prove to be highly effective competition strategy yielding profitable sales in surprisingly large measure.

Thought leadership

While sales volume and large operation facilities are not absolute indicators of Industry leadership, competitive knowledge about the business: (what to sell? How to make? Whom to sell? How to sell?): and relentless pursuit (research): in knowing about them better creates the potential to alter competition equations. Superior knowledge and the ability to leverage operations with that determine competitive advantage, operation efficiency and the potential to power charge growth and profitability.

Innovations

Industry leadership is necessarily accomplished with purposeful innovations which arise from systematic efforts in transforming ‘the superior thoughts’ into ‘values for consumers’. While major innovations arise from insightful understanding of consumer needs and constructing products that meet them overwhelmingly a brand is as well admired with associated rewards for smart operation with incremental innovations across functions, more particularly in the way company communicates with its stakeholders.

Current OPEN INVITATIONS on LEADERSHIP STRATEGIES happen to be invariably connected with one or more innovation research projects under active pursuit.

Feasibility of working with leadership Strategies

Leadership strategies are essentially research and innovation driven. Potential of superior strategies and innovations to endow a brand with leadership character can all be wasted or grossly underutilized unless the management of the company can measure up to the power and character of knowledge driven growth approach.

While I do assess strengths and synergy in the brand equity, the organization, infra and top management staff, I compromise a lot of that against the wisdom quotient of the CEO which is all critical in achieving success. All leadership strategy programs are necessarily built on researched out insights from deeper understanding of the markets and the consumers. Good part of feasibility assessment is done with extended interaction with the CEO on the insights and the imperatives for accomplishing success in a good measure.

COVID19 Challenges | Opportunities

COVID19 has disrupted human lives and living and thereby has put businesses across the globe in distress with varying intensities. While most businesses face ‘’hardly – ve’ to ‘extremely – ve’ distress, few businesses are presented with ‘+ ve distress’ demanding management competence to next steps quickly irrespective of the level of distress.

While year 1 of COVID19 was about managing scaled down operations, year 2 would be about making smart recovery in progressing BACK2LEVEL.

That challenge is an opportunity too to change competition equations with thoughtful quick steps.

Refer BACK2LEVEL Leadership strategies:

for COVID19 '+ ve distress' business
for COVID19 '– ve distress' business

Marketing by branding perspectives

Branding is the best marketing strategy even when branding is not critical to shore-up sales. Even in the present time and in established markets as well scores of brands across sectors sail just by the market currents.

BRANDING LOGIC is proprietary consumer value constructing approach which reinforces the yield from LEADERSHIP STRATEGIES at best.

Explore BRANDING LOGIC to know the details.